Posting proficiently on social media is a sure way to maximize user engagement for you and your brand. Use the following guidelines on Facebook, Twitter, Google+, and Pinterest to increase the engagement you have with your current audience.
Be Positive: A positive post will bring you positive engagement, and sharing opportunities.
Be Resourceful: Provide a link in your post to enhance the user engagement experience.
Be Informative: The posts that attract the most attention are the ones that provide value.
Be Visual: Want you post to be shared with others? Use an interesting image!
Be Engaging: Talk to the people who are engaging with your post. Comment back, and discuss!
Be Timely: Post when people are most active on Facebook.
Be Aggressive: Tell users to follow, RT, or check out your links.
Be Short: Save character space by shortening the URL links you tweet.
Be Punctual: Just because it’s Twitter, does not mean punctuation and grammar does not exist.
Be Influential: Mention others to have them engage with you.
Be Supportive: Retweet people who share similar interests, and who retweet you.
Be Proper: When you engaging in trending topics, make sure to use proper hashtag etiquette.
Be Inclusive: When posting on Google+ tag people and brands to increase engagement.
Be Relevant: Post about things happening now to generate user comments and discussions.
Be Big: When sharing images, make sure they are big, bright, and full sized.
Be Unique: Animated gifs are allowed on Google+, so use that to your advantage.
Be Vertical: Pins that are vertical in orientation are repinned more than pins that are horizontal.
Be Colorful: Pins with lots of colors have a better chance at being repinned than those without.
Be You: Pin, and repin things that you like and define YOU.