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How to Utilize Google Local Search

How to Utilize Google Local Search

If you’re a small business, getting noticed on the first page of Google could seem like an impossible task. Thankfully small business owners have Google’s local search results.

Google’s local search gives small business owners an advantage on search results by helping customers find businesses within their area. Google recently changed their local search algorithm in the “Pigeon Update” to create a more useful and relevant experience for searchers seeking local results. Of course they never really dove into the specifics about how the new algorithm will work (typical Google), but as a business owner you’ve got to make sure that you are maximizing your chances of showing up in the results.

Here’s How to Utilize Google Local Search:

  1. Add and Verify Your Business on Google: Registering your business on Google Local is first! Make sure you to include every detail you can about your business when signing up. The more information you provide, the easier it will be for you to be found on local search results.
  2. Get Reviews: Whether they come from Google, Yelp, or another online directory – getting positive feedback from customers are extremely important to the success of your online presence. Online Reviews can add credibility to your business and allow you to gain the trust of customers. Encourage your customers to give feedback when possible, but never beg for them!
  3. Accuracy Counts: Google’s Pigeon update will focus on the accuracy of listings, making greater use of features such as spelling correction and grammar. This means that you must make sure that your content is original and on point when it comes to spelling and grammar.
  4. Make Your Local Presence Known: As a small local business you should be active within your own community. It can have an extremely positive effect on your local results, escpecially when you’re blogging about community events or linking to business partners.

Getting ranked on Google’s local search takes time and perseverance – don’t expect immediate results!