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How to Use Facebook’s Admin Panel


In light of the recently created Facebook fan page for Robert Catalano, I wanted to give other new users a quick tour of how to use Facebook’s admin panel. I will start by pointing out where the Facebook Admin panel is located and then highlight each feature numbered above as we go.

For starters, the admin panel appears above the Timeline when you’re using a business Page as an admin.

1. Edit Page: The drop down menu includes, Update Page Info, Edit Settings, Manage Admin Roles, Use Activity Log, See Banned Users, and toggle between account use. This is where you will be doing the majority of your Facebook page managing – with most of the tabs being pretty self explanatory.

2. Build Audience: The drop menu includes, Invite Email Contacts, and Promote Page. As an admin you can invite friends, and other contacts to like your page. You can also run a paid campaign to acquire more likes for your page.

3. Notifications: This box will give you a quick look at the most recent activity on your page including comments and likes.

4. Messages: This area will show you the messages you have received from other users. You can either respond and engage with followers via messages, or choose to turn private messaging off.

5. Get More Likes/Promote: This box will show you who likes your page, and also offer you the ability to promote your page to get more likes (as seen in the Build Audience tab).

6. Insights: These are detailed analytics about your page. You can see where and when your fans are visiting, popular posts, and more! As you can see, my page does not contain insights as it is still new.

7. Page Tips/Invite Friends: Facebook’s way of enhancing your page by offering you suggestions to make it better. Some suggestions include, inviting friends from your friend’s list, inviting email contacts, and advertising.

8. Cover photo: This is your cover page’s cover photo. Your cover photo is the first thing people see when they go to your Facebook page. It’s critical that you make a good one!

9. Profile Picture: This is your page’s profile picture. Remember that this is the picture that will represent your page across Facebook. It will show on news feed posts, timelines, and comments. Make sure this picture accurately represents your page.

10. Page Details: This is where the basic details and links for your page are shown. Depending on the type of business page you created, Facebook will show specific types of information. For example if you run a retail operation, your details will include phone numbers, addresses, and store hours.

11. Custom App Boxes: These boxes are meant to inspire your fans to engage with your apps! Apps can include a variety of things (Photos, maps, notes, other social networks, and more).