Facebook may still be the new kid on the block when it comes to using hashtags, but that’s no reason to ignore this powerful little feature when promoting you or your business on the world’s largest social network.
Facebook has over 1 billion users – more than any other social network out there. Utilizing hashtags on Facebook will not only give you the opportunity to put your brand out there in front of the masses, but they will also easily translate over to other social networks when you cross promote on other social networks!
Hashtags essentially turn a word or phrase into clickable links that can be posted on personal pages, fan pages, group pages, event pages, and within comments. When users click on a hashtag they are taken to a live feed where other people have also used that same hashtag in their own posts.
How Facebook Hashtags Can Grow Your Brand
- They Can Amplify Your Message: Using Facebook hashtags will amplify your message even further than before by helping users interested in niche topics and trends find and follow you.
- They Can Strengthen Your Brand: If you want to help your new product, service or idea catch fire, Facebook hashtags make will make it easier for users to find what you are offering.
- They Can Translate Over Social Networks: With Facebook Hashtags, your posts will easily translate over to other social networks when you cross promote on social networks like Twitter and Instagram!
- They Can Expand your Audience: The more you use Facebook Hashtags, the more likely users will want to engage with you, and your brand.
Note: When growing your brand with Facebook hashtags always remember to use proper hashtag etiquette.