The funny thing about Facebook fans is that many of them usually stay fans once they become one.
Let’s break it down for a moment. Having your own Facebook fan page is a great way to share information with people who choose to follow your page. These people who follow you page are defined as fans who elect to receive your page’s updates in their news feeds. When a fan follows your page, they have the ability to like, comment, and share these updates with others.
Essentially without fans, its would be very difficult to promote a Facebook page organically. So what’s the secret? What exactly motivates someone to become a fan of a Facebook page?
Here are 4 reasons why people become fans of Facebook pages:
- Loyalty: They like the page and want to be updated with its news, information.
- Incentives: They want to receive a discount or participate in a promotion or contest.
- Recommendations: They were invited to like the page by friends or family members.
- Curiosity: They wanted to learn more about the page.
These simple understandings are essentially the bias for why many Facebook users like one page over another. They are also extremely beneficial in understanding your audience, as you continue practice posting proficiently on social media, to gain even more of a following.