Managing a Facebook business page can be hard, especially if you’re still new. Here are 10 tips for your Facebook business page to always keep in mind.
1. Fill Out Your Profile Completely.
Make sure all of the information in your profile is complete and up to date. This includes a clear and concise description of your business, your e-mail, phone number, website, hours of operation and address.
2. Use Appropriate Pictures for Your Profile and Cover Images.
Your cover photo is extremely important for making a good impression with your audience. Cover photos with a lot of color tend to gain the most attention. Depending on your business you will want to choose an image that fits the message you are trying to convey.
Your profile picture is even more important than your cover image. This picture will be shown in the newsfeed of your followers. Make sure your profile picture can be easily distinguishable.
3. Engage With Your Audience.
Facebook is called “The Social Network” for a reason. Make sure you are chatting with your followers as much as you can by answering questions, commenting on posts, and engaging in conversations. You want to create an atmosphere in which people see your page as more than just a one way channel of conversation.
4. Share Unique Content.
People love visuals. Visual content is a lot more shareable then content that is too text heavy. Along the same lines you want to share content that is original, diverse, and relevant to your business. The overall goal is to have your audience coming back for more.
5. Don’t Post Too Much
Posting too much on your business page can actually hurt your engagement level. The optimal number of times you should post on a given day is between 2-4. If you are posting interesting content there will be no need to post more than that.
6. Be Real With Your Audience.
Your followers appreciate honesty, so be real when engaging with them. Do not give your audience a reason to hate you no matter how many negative comments you may receive.
7. Manage and Maintain Your Page.
Clean up the spammy comments on your page, but do not delete the negative comments! Deleting negative comments will only attract more of the same. Instead deal with those issues by engaging with those users and addressing those issues.
Stay up to date when Facebook rolls out changes. Adapt to the changes so you can stay relevant to your audience and ahead of your competition.
8. Stay Human.
Avoid using auto-updaters for your Facebook page. Your followers want to connect with you, not your automatic RSS or Twitter feeds. Staying human also means that you may make a mistake or two when posting – so make sure you use spell check, you don’t want to embarrass yourself.
9. Every Like is Special.
It’s true, every like is very unique. Make sure you are using Facebook insights to measure the engagement level for the types of content you are sharing on your page.
10. Promote Yourself.
Start promoting your page through Facebook ads, and promoted posts. This is the best way to promote your Facebook business page a new and targeted audience.